Purplle Saves $200K on GCP in One Month

$200,000+ saved in one month. Full visibility into idle cloud resources. Zero manual effort for optimisation.

That’s the scale of impact Purplle achieved with Opslyft- transforming their GCP operations from reactive firefighting to proactive, automated cost governance.

The Challenge: Soaring Cloud Bills During Rapid Growth

Purplle is India’s largest online beauty and wellness store, serving 4M+ customers across metro, tier-2, and tier-3 cities. As the platform experienced massive demand surges during the COVID-19 lockdown, its Google Cloud Platform (GCP) infrastructure scaled rapidly to maintain a seamless shopping experience.

But with growth came an unexpected problem- skyrocketing cloud bills.

• Sudden Cost Spike: Infrastructure costs rose sharply as new resources were provisioned to handle the influx of users.
• Lack of Visibility: The GCP console made it difficult to see where large portions of spend were going, especially for idle or unused resources.
• Manual Overhead: Teams were spending hours manually analysing billing data without clarity on which services or environments were driving waste.
• Missed Optimisation Opportunities: With no automated alerts or dashboards for underutilised workloads, significant savings potential remained untapped.

The Solution: Real-Time Cloud Visibility and Actionable Optimisation

Opslyft provided Purplle with automated visibility, insight, and optimisation intelligence across their entire GCP environment.

• Instant Waste Detection: Within minutes of integration, Opslyft surfaced idle and underutilised resources, such as unattached disks, low-CPU VMs, and unused compute clusters, along with their cost impact.
• Smart Recommendations: Each idle resource came with clear contextual insights and recommended next steps for action, removing guesswork and manual diagnosis.
• Custom Thresholds: Teams could define utilisation thresholds (like minimum CPU usage) to ensure alerts are aligned with workload realities.
• Frictionless Governance: The product enabled teams to monitor, optimise, and track changes in real time, ensuring cloud budgets stayed within targets, without slowing down growth.

The Impact: Immediate, Measurable, and Scalable

• $200,000+ in Cloud Savings achieved within the first month of deployment.
• Zero Engineering Bandwidth Spent identifying idle or unused resources, Opslyft handled it automatically.
• Full Visibility for Managers into real-time infrastructure costs, utilisation, and budget performance.
• Faster Decision-Making with automated alerts, recommendations, and ongoing optimisation workflows.